Tips To Find Your Strongest Media Angles

Identifying your media angles is vital to getting word of your brand out to the public. 

Your media angles highlight what makes you newsworthy. Why would a journalist be writing about you? An effective news angle is the difference between making the front page, and your email being deleted to the trash.

A strong media angle provides the hook, which engages the media to read more into your pitch or story, so make sure you make it as saucy as possible! Sometimes these are cold hard facts, and other times these are very obscure and novel.

For example, a few years ago we worked on a music event that had partnered with a concierge company on a package which included a private jet, attendance to the event, luxury dining and event experiences and more. So, what did we do? We took that information and turned it into a media angles being “Australia’s most expensive festival ticket” which generate major publicity throughout all media outlets across Australia. Obscurity works, especially when it pushes the envelope in a positive or sensational way.

Here’s a few ways you can identify your media angles:

Unique Proposition Statement: 

Are you doing something that hasn’t been done before? The media love anything new and novel, so if you’ve just invented the next big consumer product, then you are on to a winner!


Newsjacking offers businesses to jump on to a current news story, and pitch the media a story that encompasses major breaking news, but also includes your business or band. Newsjacking is one PR tool that requires a little more skill, as it requires a lot of understanding on the multiple ways in which it can be responded to by the public. Make sure it is tastefully done!

Seasonal Themes:

Seasonal themes can vary depending on what type of business you have. Are you in the business of costumes? Great, Halloween is the perfect angle for you, and your story could include what new costumes you have, or stories such as, “What were the most popular Halloween costumers of 2018.”

Colour Trends:

Many print magazines usually run pages based on colour themes and trends, especially for fashion, beauty and lifestyle products! 

Surveys and Market Research Reports:

The media love numbers, so you might undertake a marketing research study into an interesting topic, compile the numbers and create your media story based on your research findings? From series statistics based on health issues, to the random and obscure, the media will publish anything that impacts a large enough population as it is of interest to a wide array of people.

Human Interest Stories:

Do you have a rags to riches story? Have you had to overcome extreme diversity on your journey in business or whatever you are doing? Your personal story and journey can be one of the most vital media angles that sets you apart from the competition, ensuring the journalist will read your biography or media pitch from top to bottom – but don’t forget to summarise!! One rule of thumb, as much information in the least amount of words works best!

New Products:

This is one of the most obvious tips, New products. Have you just imported and manufactured a product that is new in Australia? Great! Craft your media pitch talking about it is new, the features of the product, and don’t forget to intertwine it in to a story! A media pitch is not a sales pitch, so it requires more personality! This also expands out to include things such as new store openings.

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