Sweeney Todd’s VIP Flagship Store Launch

One of Melbourne’s preeminent men’s salons, Sweeney Todd’s, has just opened the bright red doors (heritage listed, of course!) of their new headquarters at 243 Bay Street in Brighton.

Headed up by Founder and Creative Director, Collin Allingham, who has over 30 years in the industry and has garnered many accolades for taking part in a number campaigns such as the ‘GQ Man of the Year’ awards, working alongside the honoured Stephen Foyle’s editorial team with GQ Editor in Chief, Nick Smith.

Not like any ordinary barber shop, Sweeney Todd’s new location contains an old world vibe with luxurious finishes that will have any man feeling like he is stepping back in to time and taking a graceful walk through a gentlemen’s club.


To help relaunch the new Sweeney Todd’s flagship headquarters by holding a VIP and media event, attracting premium clients. 


Execute a relaunch event, from concept to completion.


The relaunch event was held successfully, with Tom Davidson as a host, Whisky appreciation bar installed by Coca-Cola Amatil, DJ Cherry Love for entertainment, sponsored alcohol from Vodka-O/ASM Liquor, and gift bags sponsored by American Crew.

Guests included: Con Ilio, Dean Ray, Dom Bagnato, Gamble Breaux (RHOM), Letitia Sindt (Miss Universe), Lina Grant (Big Brother), Sarah Maree Cameron (Nova), Susie McLean (RHOM) and more. Media in attendance included: Channel Nine, The Attention Seekers, Toorak Times, Heard Magazine, This is Malice, Getty Images, and Nova 100. Sweeney Todd’s main editorial coverage goal was to appear in GQ, which was successfully delivered as part of the PR program.

Sweeney Todd’s

243 Bay Street, Brighton, VIC 3186

Client: Sweeney Todd's
Date: January 27, 2017
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