To generate awareness of the product line Little Innoscents in the family and parenting consumer market segment.
Execute an on-going PR and digital media campaign to generate interest in the brand and increase sales. To also produce a monthly EDM and byline articles that could be used on the brand’s website, along with obtaining media placements through contributor articles.
We achieved regular editorial and product placements in all top-tier media outlets including Practical Parenting, My Child, Mother & Baby, KidsSpot, Pakmag, Offspring Magazine, Child Magazines, Pregnancy Special, K-Zone Magazine, as well as features in Herald Sun, The Sun- Herald, The Daily Telegraph and more.
As part of the program, we regularly gifted products to celebrities with children, which helped reinforce brand credibility through testimonials received from celebrities and media personalities.