Fashion+Aid
FASHION+AID is thrilled to announce the exclusive partnership with luxury boutique department store, Harrolds who are set to showcase some of their stable of the world’s finest designers at this year’s 10th anniversary FASHION+AID that will be held on September 9 at Crown Palladium.
Task:
Compile a PR program to raise awareness for the 9th annual Fashion + Aid charity gala ball, and achieve editorial placements for some of the participating designers and entertainers.
Action:
Execute media outreach program, which included securing photo opportunities with outlets including the Herald Sun. Manage all media interviews and Q&As with designers, as well as manage PR schedule for the Rogue Traders who were performing on the night.
Result:
In total, 91 print, online and radio and TV editorial hits were attained during the three-month PR program, with the majority of results achieved within a 30 day period.
