Canon X Lisa Wilkinson

Task:

Through working with Canon we were asked to help support Canon and Ogilvy PR with the launch of their collaboration with Channel Nine’s Lisa Wilkinson, and her photographic exhibition entitled ‘Women of Influence’.

Action:

Execute a one-night media and VIP event, and help raise awareness and generate publicity for the exhibition.

Result:

A one-night event was held at Smart Artz Gallery in South Melbourne, where the exhibition was also going to be publicly displayed for one week prior to the Sydney exhibition and charity auction.

Media attained included Herald Sun, The Daily Telegraph, New Idea, Women’s Day, Who Weekly, The Daily Mail, 3AW, The Today Show, The Plus Ones, Le Blonde Fox, Engaging Women and more.