Beats on Pointe

Task:

Create awareness for Beats on Pointe’s Brisbane show, held at the Brisbane Powerhouse on 25 August, 2018.

Action:

Execute a full PR program in the lead up to the event, ensuring maximum media exposure as well as media attendance for the event.

Result:

During the 4 week campaign, we achieved over 50 editorial placements, these placements included national and local coverage in outlets including:

The Australian, The Courier-Mail, The Advertiser, News.com.au, Weekend Australia, Cairns Post, Gold Coast Bulletin, Townsville Bulletin, The Mercury, Geelong Advertiser, NT News, The Daily Telegraph, Perth Now, The West Australian, South-West Satellite, North-West News, City North News, Northside Chronicle, City South News, Southern Star, Wynnum Herald, 92.7 Mix FM, ABC Radio Brisbane, The Weekend Edition and more.