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NEWS, TIPS & TRICKS

What is PR?

What is PR?

‘Everything you say or do is Public Relations’. Okay… that is great, but what does it mean? If someone had never had any experience with Public Relations, it would come as no surprise that they would be confused.  To put it simply; Public Relations is all about effective communication between...
Tips To Find Your Strongest Media Angles

Tips To Find Your Strongest Media Angles

Identifying your media angles is vital to getting word of your brand out to the public.  Your media angles highlight what makes you newsworthy. Why would a journalist be writing about you? An effective news angle is the difference between making the front page, and your email being deleted to...
Develop Your PR Strategy in 10 Steps

Develop Your PR Strategy in 10 Steps

Public Relations (PR) stands as a pivotal component of any successful business or organisation. It revolves around managing communication between an entity and its target audience to cultivate and uphold a positive image and reputation. Whether you're a startup, a small business, or a multinational corporation, establishing a well-defined PR...